Structured one-page framework for defining and tracking Objectives and Key Results
Explain your business situation or opportunity. This helps your team understand why this OKR matters and connects it to strategy.
Write a short, inspirational goal. Not measurableβjust directional. Example: "Become the market leader in customer experience" vs. "Improve NPS from 45 to 70".
For each KR, define a measurable outcome. Include a baseline (current state) and target (goal). Focus on outcomes, not outputs. β "Launch 5 features" β β "Increase DAU from 50K to 80K".
Break down the work needed to achieve the KRs. Assign owners and deadlines. These are the actual projects your team will execute.
Set a realistic confidence level (70% is the sweet spot). Identify blockers and dependencies early.
Use the print button to save as PDF. Share with your team, leadership, and keep it visible throughout the quarter.